In Her Words
While other brands look at just your complexion, I also look at your smile.
I'm Dr. Laleh Mehrrafiee, DDS, a cosmetic dentist trained at USC. For fifteen years, I watched beautiful smiles quietly undermined by the wrong lip color.
While traditional cosmetics are formulated based strictly on the undertones of your skin, LALE introduces The Complex Calibration, a method centered on the natural shade of your smile. By shifting the focus from skin tone to the smile itself, I calibrate every shade to complement your teeth, so your smile looks visibly brighter. It's the same eye I bring to my patients, made to wear every day.
It is cosmetics, completely reframed.
Because you deserve
the best version of you.
Dr. Laleh Mehrrafiee, DDS, Founder & CEO
A note from
Dr. Laleh
I've spent years meeting people who learned how to hide the parts of themselves they didn't feel confident about. I've seen people cover their smiles, avoid photos, and hold back from fully showing up as themselves.
That's why LALE means more to me than creating another beauty brand. I want LALE to be a reminder that confidence was never about becoming someone else. It's about finally feeling comfortable being you.
Because there's something powerful that happens when you finally own your smile, your beauty, and who you are.
You show up differently.
Mix, Match, or Wear Solo
Wear Them Your Way.
Every LALE piece stands on its own. There's no required routine and no wrong order, but if you love how they look together, they're made to layer.
Always On Matte Lip Liner
Line and fill for a matte look, or use it as the base under your gloss.
Shop the liner
Lip Frame Protector
Wears well solo. Roll it along the lines around the mouth, morning and night.
Shop the serumHer Practice
Dr. Laleh is one of Orange County's most sought-after names in no-prep veneers. Her practice focuses on no-prep and minimal-prep porcelain veneers and full smile makeovers.
Join LALE Cosmetics
Sign up for first access to new shades, launches, and offers, plus 10% off your first order.