Privacy policy
LALE Cosmetics · Last updated October 6, 2026
LALE Cosmetics LLC ("LALE," "we," "us") operates lalecosmetics.com (the "Site"). This policy explains what personal information we collect, how we use it, and your choices.
Information we collect
- Information you give us: name, email, shipping/billing address, phone (optional), and order details when you purchase, create an account, or join our list. Payment card details are processed by our payment provider. We do not store full card numbers.
- Information collected automatically: device, browser, IP address, pages viewed, and similar usage data, collected through cookies and similar technologies.
- Marketing: if you join our email or SMS list, the contact details and preferences you provide.
How we use it
- To process and ship your orders and provide customer service.
- To send transactional messages (order confirmations, shipping updates).
- With your consent, to send marketing (you can opt out anytime).
- To operate, secure, and improve the Site, and to measure marketing performance.
- To comply with legal obligations.
Cookies & tracking
We use cookies and similar technologies for site functionality, analytics, and advertising. You can control cookies through your browser and through our "Your Privacy Choices" page. Our analytics and advertising partners, including Google, Meta, and TikTok, may set cookies to measure and personalize ads.
Sharing
We share personal information with service providers who help us run the business, including payment processing, shipping and fulfillment, our email and SMS platform, analytics, and advertising partners, under agreements that limit their use of it. We do not sell your personal information for money. Certain ad-related sharing may be considered a "sale" or "sharing" under some US state laws; see Your choices & rights below.
Your choices & rights
- Marketing: unsubscribe via the link in any email, reply STOP to texts, or email us.
- US state privacy rights (California/CCPA and similar): you may have the right to access, correct, or delete your personal information, and to opt out of targeted advertising or "sale" or "sharing." Use our "Your Privacy Choices" page or email info@lalecosmetics.com. If you use a Global Privacy Control (GPC) signal, we treat it as an opt-out request where required.
- We will not discriminate against you for exercising these rights.
Data retention & security
We keep personal information as long as needed for the purposes above and as required by law, and use reasonable safeguards to protect it. No method of transmission over the internet is 100% secure.
Children
The Site is not directed to children under 13 (or the applicable age in your state), and we do not knowingly collect their information.
Changes
We may update this policy. The "last updated" date reflects the latest version.
Contact
Questions or requests: info@lalecosmetics.com · LALE Cosmetics LLC